DIAMOND LAND

Amongst the diamond shapes, the round brilliant diamond is by far the most popular. Next in line, however, is the oval shaped diamond. This diamond shape is ideal for a woman or girl with long, slender fingers to make her hand look even lovelier. It is therefore very popular for engagement and weddings rings. But pendants with oval shaped diamonds are a good choice as well to make the neck look slimmer.

The most popular diamond cut worldwide is the round diamond cut. Over the centuries it has been proven that this cut has the potential for the highest degree of light return. Therefore 80 percent of diamond sales are round brilliant cut diamonds.

It can be difficult to choose your perfect diamond with the best colour, the most beautiful shine and perfect harmony. Diamonds are shaped and formed in the earth over millions of years. Almost a century ago, in 1919, Marcel Tolkowsky invented the ideal cut diamond: a round brilliant diamond, which is recognized as the standard in round diamonds and the most popular.